Formula 1 does not have a single commercial during their races on ESPN. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. NASCAR did (and still does) market the possibility of spectacular wrecks. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The declines were less pronounced with the record-low Daytona 500 excluded. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. I'm just . Opinions expressed by Forbes Contributors are their own. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. The XFL's ratings were disappointing in Week One. Translation: the drivers are paying for the pleasure of racing. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. The trajectory is good. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. The 2019 season was run as regularly scheduled as well. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. And maybe this time, they will have learned from their mistakes. NASCAR sits on an upward trajectory for the first time in a while. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Danica Patrick just retired. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. The Daytona Road Course averaged 4.750 million viewers during the event. So more people are tuned into Amazon prime or Netflix Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. So that's household using televisions. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Photo credit: tequilamike on Visual hunt / CC BY It may seem good on the surface, but there's more beneath that makes this concerning. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. In some ways the Recession came at a most inopportune time for sports TV. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. The . HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Johnson is getting some commiserations from the fans after the ratings came out. And he had a very large fan base. The broadcasts really were over-saturated with ads enough to drive fans away. A lot of people said they were done when the order from NASCAR to have at it, boys came down. And stage races have also not gone over well with purists. So if Im right, in a few years NASCAR may become Americas summer sport again. This year's Daytona 500, for example, drew 4.8 million viewers a. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? I remember watching it and literally wondering if I was going to see the finish of the race. The sport has grown from. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. Feb 25, 2023, 2:33 AM. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. And as recently as 2013, the race drew 16.5. The NFL only went down 9%, but please, tell me about anthem kneelers. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. Schedule/Results. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Their retirements are a reason for the ratings decline in 2018. If any single event hastened the decline of NASCAR, it was Indy 2008. Those numbers of course, dont tell the entire story. The crowd sold out it's 30% capacity soon after the event was . Men in particular were more put. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. That NASCAR was doomed, soon to become nothing more than a memory. Last year's 500 was still the. Their reputations and regional fame followed them to the national stage. Photo credit: sarahstierch on Visualhunt.com / CC BY Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. 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